A viral video covering viral marketing was one of the most viewed virals in Germany last year (in the marketing community). It’s now published in English - and you might feel reminded of the one or other client-agency discussion about viral marketing you might have had in the past?
http://de.youtube.com/watch?v=YkTDDeuytM8
This was the original version in German:
http://de.youtube.com/watch?v=uF2djJcPO2A&feature=user
Following AKQA’s nice little campaign for Nike iD, I really like this campaign around the Arsenal v Man Utd game later in November. Basically it allows people to design the boots for one of six players (Gallas, Fabregas, Walcott, Ferdinand, Rooney or Tevez) and the winning design (as voted on by us the fans) will see their design being worn by each player. As a big Arsenal fan this really engaged me and I now know how it easy it is to customise my own boots and am obviously going to tell everyone as I would love to see my design win - feel free to vote for it here. Nice campaign. I hope to see even more campaigns like this in 2008 which combine digital with the physical world.
P.S. I found it quite funny that I could not enter in the comments either the words Arsenal or Gunners due to the banned word blocker! Kind of limited my options but predict that Arsenal will win 2-1
With only 97 days to go until Creative Social Shanghai, I thought it would be nice to showcase some of the work coming out of China. Media magazine have provided a really good summary of the Olympics based ads which have been produced by Chinese agencies - some good ones some bad ones. I liked the Lenovo one - made me smile.
P.S. For all those who are coming to Shanghai and want to be reminded how long to go, I have built this very simple basic app for you (please do not comment on design - really did not spend too long on it). Can’t wait to catch up
Together with YCN I am running a little competition for ideas on how we should decorate our very big wall in our very lovely office here in SoHo New York. I don’t have any preconceived notions of what I am looking for just something cool, fun, provoking and something that will stand the test of time. The winning design idea will win a free trip (flights and hotel) to New York for three days and get to make the mural here live on Current TV. The winner will also get to meet Tristan Eaton from Thunderdog Studios and Stephen Bliss senior artist dude for Roskstar games - it’s his mug all over the shop on GTA 4. They will be judging along with me and giving tips on how to tackle a big old white wall. I won’t be giving any tips on that. I am crap at painting.
Loads more information on the YCN site. Please pass on to anyone in your creative departments or if you are teaching your students.
thanks James
is here despite the bad video.
I thought ya’ll might want to see something we have been working on here at Another Anomaly. It wouldn’t be an Anomaly project if it wasn’t completely bonkers in some shape or form, so I give you V Factory, the next big Boy Band! (SCREAM! SCREAM!)
We are currently working with Warner Brothers to help launch the boys in a new and interesting way. All the evidence would seem to point that Boy Bands are going to be big again. For anyone in the US witness The Jonas Brothers. Without going into too much confidential detail the more revenue the band makes the more money we make. A perfect incentive to do some great work.
Early signs are good. The girls love them. We had a party for some of the die-hard fans in the office here a few weeks back and we also brokered a deal for them to play at Madison Square Garden (every band’s dream) and the Arthur Ashe stadium in Queens (venue for the US Open Tennis). They don’t have an album out yet so there is not much press about them - apart from in the teen and gossip magazines as one of the boys is going out with Ashley Tisdale, star of Disney’s High School Musical. But we aim to change that. Is it going to work, who knows? But we’ll have fun working it out and as Lou Pearlman (Boy Band Guru - now in Jail!) charmingly said, ‘I’ll tell you the day Boy Bands no longer exist - it’s the day God stops making teenage girls.’
.. is Poke’s quite brilliant Orange Balloon race. Jeremy Garner of LBi says ‘Makes the point in a simple, tongue-in-cheek way. There’s fun to be had in them there Orange… Reminds creatives why they got into this business in the first place.‘ Could not have said it better myself.
First runner up was AKQA’s Nike ID campaign which delivers a really nice use of mobile technology (at an incredibly fast speed) although it is a shame that cannot also get the image when go onto the site. The second runner up was Agency Republic’s It’s Shine O’clock campaign for Pimms which is an application to find nearest pub which has sunshine.
Anyway good to see something different from all 3 campaigns and with Creativeshowcase winners doing so well in Cannes this year, this continues to be one of the best barometers for the work in the industry.
P.S. Can someone please tell me how to get the Orange balloon race off the page now it has finished 
If you ever wondered what happened in local Creative Socials then here is a summary of what happened in the last Creative Social in Milan kindly hosted by Agency.com. Better note that its in Italian
For those in the UK Creative Social here is an interview with Martin Firrell which I thought you my find interesting/inspirational. I think Martin’s great and I love his work. His latest project is the Question Mark Inside which has been commissioned to celebrate 300 Years of the Wren building. Is asking people to say what they think gives meaning and purpose and these will be projected on St. Paul’s. More details can be found here. His ambition is to create a new iconic image of St.Paul’s which has never really got away from this photo during the blitz:
Loving the new video from RadioHead for House of Cards. Created using 3D imaging technologies, it was released exclusively on Google over the weekend. Making of can be seen here.
Courtesy of Contagious
