Truth hurts

Or so a couple of department stores think so. Word has it that they’re suing over this great new campaign from Graham Fink and his team at M&C Saatchi.

Released as Tube cards, with unmistakeable fonts and colours the end line reads – Dixons.co.uk – the last place you want to go. Lovely.

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My thinking is if you are shopping in suggested Knightsbridge department store for electrical equipment then it’s unlikely you know what the www thing is good for and you certainly wouldn’t have got a tube there – so i don’t think they need to get in a fit over it.

Great work, Great medium.

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