All posts by Fernando
One wine, a thousand conversations
Source: Contagious Magazine To encourage people to drink more Argentinean wine, we at BBDO together with the National Fund Wine Fund launched a campaign with a TV spot showing a …
It’s all about the experience – Nike AIR Live Show
It was at least challenging working with Nicolas Pimentel -Director of + castro innovation house- on this project for Nike. The objective was to do something different for the launching …
Less tools, more communication
We can put together a fan page in Facebook, add a new profile in Twitter, make a track list in tune with our own brand at Spotify, hire an adwords …
Being an early abandoner is an option
We are overwhelmed. Bombarded. Stunned. Overexposed. Every X amount of days, something new grabs the attention of all the people who, in one way or another, work in or is …
A 10K marathon LIVE from the INSIDE: Twittering while running in Buenos Aires
Months ago, I spent some days in London after the 2009 edition of the Microsoft Mouse Awards (where I had the privilege to spend a couple of days with some …
Advergames: not the hype, but still alive and kicking
A couple of months ago, Martina from Adverblog posted something about advergames might have gone out of fashion. I agree, nowadays this games developed for campaings are not the hype …
The future then and now
A couple of days ago some ideas and images about the relationship between technology and the everyday life came to my mind while I was reading this interesting post from …
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