After achieving an entirely useless academic degree [her words, not ours!], Imogen studied Creative Advertising at the School of Communication Arts. She met her current team at Isobar Create London (together with O2), a hackathon event to pioneer new and innovative uses of Near Field Communications [think bumping phones for data exchange and other fancy tricks]. The lucky bunch went on to take the top prize with their solution to solve queuing in theme parks.
Later, the group took their idea and applied to the Wayra Academy (an initiative that, simply put, makes innovative ideas come true) and were delighted to be one of 16 teams accepted into the Academy – after a staggering 1031 applications! They’ve since formed their company Qudini, developed their product, tested it with a number of high-profile businesses including the O2 stores and Father Christmas, and have now graduated from the Wayra Academy after securing a second round of £150,000 funding. Boom!
Qudini – step out of line.
At CS Sessions – Innovation stories, Imogen will tell us all about how she came to be CEO of an innovation start-up and talk about some of the amazing opportunities and brilliant support that’s out there for people like her team: starting technology businesses to revolutionise the way things are done.
She’ll also discuss how the current time of such cultural, economic and technological flux has benefitted Qudini as a start-up, as well as addressing some of the challenges they face as a B2B company dealing with some very backwards and confused institutions.
To learn more about this incredible lady’s journey, grab your tickets NOW:TICKETS
Date: 16th May 2013
Time: 9am – 12pm
Venue: Google Campus, 4-5 Bonhill Street London EC2A 4BX.
A whopping THANKS to our partners
and the newly launched Innovation Social.
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