Damn, I which I we were a porn agency

Last time in Berlin somebody mentioned people of his agency appearing in their own creative. And I’m not talking about self-promotion (like this one from the LMFM crew that made me really laugh), but real work for real clients.I mean, shooting yourself, budgets that are so small you can’t afford to pay models and rights etc. (only 10.000.000 people in Belgium and 3 languages!). I guess those of you working with rather smaller budgets for smaller markets know what I’m talking about.

So I thought of sharing with you some of our own These Days faces and a call for a new category in Cannes: “work in which agency people appear themselves.”

Although I feel more and more budget is now also coming our way for better productions and sharper execution, it’s still striking to see the difference in budgets between some of the Creative Social agencies and especially regarding traditional campaigns.
But you don’t hear me complaining, I think we should be rather proud of always finding a way to push the idea forward, even in less comfortable situations. And anyway, it’s not like we do it all the time, only if there is no other way.

I guess it’s all about believing in an idea and the passion to make it work no matter what obstacles are in the way.

Anyway, here it is: my salute to the boys & girls of These Days:

Bert as a mobile phone windowcleaner (Nokia 2005 Happy New Years MMS):

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Bo and Peter as “the girlfriend” and “Dave” in a Nokia Nseries minisite

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Luk as a bartender.

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Dimitri as a frozen guy.

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Bob as an Aussie surfer dude in Nokia Concept Lounge

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Fanny in Nokia Concept Lounge.

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And some of them are even more passionate…

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3 Comments

  1. Daniele says:

    I was wondering whether we should have a competition which only includes ads which have a member of the agency in them. Could even give out prizes for best performance. Let’s do it now as I am sure that as budgets continue to increase we will be using our own team’s less and less πŸ˜‰

  2. MattP says:

    Staff apprearing in ads is a sign of great team spirit. The day will come when every face in shot will be a professional actor. Whilst that will be good for quality control, I’ll miss those moments when you cast your eye around the room thinking ‘now who looks like a travel agent/delivery man/paedophile/football hooligan/nudist/flu sufferer’. (all true!).

  3. Laura says:

    I’ve been wanting to do an exhibition of these pieces of work for a while (thought it could be called something silly like “Nevermind the Bolex” πŸ˜‰ )
    Daniele, the comp sounds like a great idea – definitely up for it…